PREMISE: Sell numbered golf ball ticket entries into ball drop contest. Once sales have closed, drop all the numbered balls from a firetruck, drone or helicopter that is hovering above a target with a hole in the ground or drawn in chalk. The numbered ball(s) that drop into tor nearest the target is the winner.
HOW IT RAISES MONEY: Ball Drop fundraisers are so effective because they have relatively low expenses, so you net a very large portion of what you sold. If you sell 500 balls at $25 each, you generated $12,500 in sales.
WHY IT WORKS SO WELL: The major benefit of hosting a ball drop fundraiser is your ability to sell ticket entries to anyone, anywhere since they do not need to be present to win. A ball drop contest is a powerful stand alone fundraiser, OR add one on to your next fundraising event. Adding a ball drop contest is a powerful way to raise money from people not in attendance of a live event. In fact, 71% of tickets sold are by people not in attendance of the live event (when applicable).
BEST PRACTICES: Make sure you have a track-able method of selling ball drop tickets and create minimum sales goals for your supporters. Tracking and rewarding top sales leaders , consistently promoting the contest and assigning minimum goals are the 3 biggest contributing factors that most successful events have in common.
IDEAS & CONSIDERATIONS: There are a number of ways to drop the balls including: from a helicopter, a firetruck, a drone, a cherry picker, etc.. There is also a variety of places in which you can host the ball drop including at a golf course during a tournament, athletic fields and community parks or private parks (with permission) and more.
Is your event indoors? Don't have a location to drop balls? Consider hosting a completely virtual contest, the Opportunity Dice Roll. Click here to learn more.
INDIVIDUAL BALL DROP TICKET: $25 each
Charity Valet has looked at tons of data from hundreds of Ball Drop Fundraisers and have determined that the same amount of people purchase ball drop tickets whether they are $10 or $25. By charging only $10, you are just simply losing money. For tickets priced over $30, we start to see a decline in the number of purchases. Therefore, $25 seems to be the magic number.
BULK PACKAGES: 5 Balls for $100
Sell bulk packages or offer early bird pricing specials.
SPONSORSHIP PACKAGES: 20 Tickets & Sponsor Recognition for $300
Offer to recognize their business as a sponsor (or list their family name, etc..) you can showcase their logo or name on the website, sales materials and recognize them at the live event. We have seen a surprising amount of corporate credit cards used and these sponsorship packages sell well.
How much do Ball Drop contests actually raise? Ball Drop contests are a crowd favorite, tickets are easy to sell and the actual ball drop is action packed and exciting. After reviewing our data, the average ball drop fundraisers raise between $19,000 - $48,000.
By the numbers.... a quick overview.
100 supporters x 15 ball minimum sales goal x ticket price of $25 each = $37,500 minimum
Don't forget to assign minimum sales goals and reward top sales leaders.
Charity Valet Ball Drop Software: By using the Charity Valet software, your custom contest is quick and easy to set up and manage (we do it for you, free of charge), it's easy to share with friends, family and the community and it's automated so that everything is delivered, tracked and reported for you. The platform makes it easy for your supporters to buy tickets, enables you to track sales and reward top sales leaders, easily assign minimums, showcase sponsors, communicate with participants via email blast tools and access robust reporting anytime.
Pricing: Pricing is simple. We charge a 10% fee and we absorb the 3-4% credit card fees.